Portugal’s hospitality sector is experiencing a remarkable transformation in 2025, marked by robust growth, international acclaim, and a surge in luxury developments.

For investors seeking a dynamic and resilient market, Portugal offers compelling opportunities.

Introduction to Portugal’s Hospitality Landscape  

Portugal has long been celebrated for its rich cultural heritage, stunning landscapes, and welcoming atmosphere. In recent years, these attributes have converged with strategic investments and policy support, propelling the country into the spotlight as a premier European destination.

The hospitality industry, encompassing hotels, resorts, and boutique accommodations, is at the forefront of this transformation.

Key Statistics: A Snapshot of 2025  

• Hotel Market Size: The Portuguese hotel market is projected to reach approximately €1.15 billion in 2025, with an expected annual growth rate of 5.85% leading to a market volume of €1.53 billion by 2030. (Best Citizenships)

• Revenue per Available Room (RevPAR): RevPAR is anticipated to rise to €112.6, reflecting increased demand and improved operational efficiency. (Best Citizenships)

• Hotel Openings: In 2024, 75 new hotels opened across Portugal, averaging about one new hotel every five days, indicating a thriving investment climate. (optylonkrea.com)

• International Visitor Spending: Projected to grow to €33.1 billion, reflecting a 24.2% increase from 2019 levels, underscoring the country’s appeal to global tourists. (wttc.org)

Why Invest in Portugal’s Hospitality Sector in 2025  

1. Economic Resilience and Growth  

Portugal’s economy has demonstrated resilience, with a 0.6% GDP growth in Q2 2025, recovering from a slight contraction in Q1. The country’s credit rating was recently upgraded to A+, reflecting investor confidence and economic stability. 

2. Strategic Infrastructure Investments  

The Portuguese government has announced a €4.6 billion investment plan to modernize six major ports by 2035, with 75% of the funding sourced from private entities. This infrastructure enhancement is set to bolster Portugal’s position as a key gateway to European and global markets.

3. Rising Demand and Market Expansion  

The hospitality sector is experiencing heightened demand, particularly in regions like Lisbon, Porto, and the Algarve. The opening of new hotels and resorts caters to a diverse range of tourists, from luxury travelers to eco-conscious visitors. 

Distinctive Features of Portugal’s Tourism and Hospitality  

• Cultural Heritage and Culinary Excellence: Portugal boasts a rich cultural tapestry and a renowned culinary scene, with establishments like Alma and Belcanto among the country’s top restaurants. 

• Sustainable and Innovative Developments: Projects like the Herdade No Tempo in Alentejo exemplify Portugal’s commitment to sustainable tourism, blending modern living with ecological stewardship. 

• Award-Winning Destinations: Cities like Lisbon have garnered international acclaim, with Lisbon being recognized as an award-winning city destination in 2025. 

Recognition and Accolades in 2025  

• World Travel Awards: Portugal’s tourism sector continues to shine on the global stage, with numerous nominations and wins in categories such as Leading Destination Management Company and Leading Online Travel Agency. World Travel Awards

• Turismo de Portugal Initiatives: The national tourism agency has been shortlisted for awards in innovation and education, highlighting its commitment to enhancing the quality and sustainability of the hospitality industry. turismodeportugal.pt

Our Hospitality Projects in Portugal  

At TLG Global, we see immense value in Portugal’s booming hospitality sector. We are currently investing in hospitality real estate across Portugal.

With a portfolio valued at over €125 million, we invest strategically in high-quality hospitality developments that blend exceptional design, architecture, and sustainability.

We have over 15 projects under development and a combined investment exceeding €125 million. We continue to expand our footprint across Portugal — redefining the country’s hospitality landscape through innovation, design excellence, and meaningful guest experiences.

Among our most recent developments are:

Wyndham Residences Lisbon Loures 
With 36 exclusive villas, each residence offers a private operational kitchen, pool, spacious terrace, and elegantly styled furnishings—all designed for maximum comfort and relaxation. 

Wyndham Garden Alcácer do Sal
A luxury hotel project, offering 75 meticulously designed rooms that blend comfort, style, and modern elegance.

LHotels Fátima Trademark Collection by Wyndham
Ideally located near the Sanctuary of Our Lady of Fátima and the main highway, L Hotel Fátima offers guests convenient access to one of the world’s most significant pilgrimage sites.

LHotels Sabugal Trademark Collection by Wyndham

A charming 3-star hotel designed to offer comfort and convenience in the heart of Sabugal, Portugal. Guests can enjoy a variety of amenities such as a full-service restaurant and bar, a relaxing coffee bar, a well-equipped gym, and versatile meeting and conference rooms ideal for business or social events.

To Conclude

Investing in Portugal’s hospitality industry in 2025 presents a unique opportunity to capitalize on a growing market characterized by economic stability, strategic infrastructure developments, and a strong appeal to international tourists.

With a diverse range of investment options and a supportive policy environment, Portugal still stands out as a premier destination for hospitality investments.

If you’re interested in investing in Hotel Projects in Portugal, get in touch with our team or book a meeting with our experts.

Wyndham Residences Lisbon Loures